Where AI helps
- Organising and structuring content.
- Drafting wording that a person then checks and edits.
- Formatting and copy-editing.
- Catching inconsistencies, broken links, and missing disclosures.
- Suggesting related pages worth linking to.
What AI must never be used for
- Generating a customer review, or paraphrasing AI output and presenting it as one.
- Inventing product experience — texture, scent, absorption, results.
- Fabricating test results, measurements or lab reports.
- Producing before-and-after outcomes.
- Creating citations, or attaching a real citation to a claim it does not support.
- Inventing authors, credentials or qualifications.
- Asserting a scientific consensus that has not been checked.
- Filling in a product specification the brand has not published.
- Generating product photography presented as authentic.
A person checks the facts
Before a page goes live, a person checks the things that matter: product facts, ingredient identity, any references, cosmetic claims, comparison data, price, and the ownership disclosure. AI can help draft and organise, but it’s never the source of a fact — if something can’t be traced back to what the brand or a reliable source actually says, it doesn’t go on the page.
You’ll see this in practice on our ingredient pages, which explain what the evidence for an ingredient does and doesn’t show, rather than reaching for a citation that sounds convincing but doesn’t fit.
Images
Product images are Amplified Glow’s own or properly licensed photography. When an image isn’t available, we show a simple stand-in rather than an AI-generated picture — we never present a generated image as a real product photo.