Fragrance is the cosmetic attribute where a missing claim is most often read as a claim. It is worth being precise about the vocabulary.
Three different labels
- Fragrance free
- No fragrance ingredients have been added. This is the claim to look for if you are avoiding fragrance.
- Unscented
- The finished product does not smell of much. That can be achieved by adding a masking fragrance to cover the raw materials' own odour — so an unscented product may contain fragrance ingredients.
- No fragrance statement at all
- Nothing has been claimed. The product may or may not contain fragrance. This is not a fragrance-free claim and should not be read as one.
The third case is the most common and the most misread.
Naturally scented ingredients count
A product with no added fragrance can still smell of something, because many ingredients carry their own scent — essential oils and botanical extracts in particular.
This matters for people avoiding fragrance for sensitivity reasons rather than preference. Essential oils are a recognised source of contact sensitivity, and a product built around them is not a low-fragrance product in any meaningful sense even if it never uses the word.
How the Amplified Glow range splits
Two products are stated fragrance free: the GHK-Cu + SNAP-8 Peptide Renewal Serum and the Copper Peptide Renewal Serum.
Several are explicitly scented: the haircare products name berry or lavender, and the muscle rub names peppermint and eucalyptus.
The rest say nothing — the vitamin C serum, the creams and the cleanser. Two of those disclose ingredients that carry scent. Our full breakdown lists every product and what it claims.
Scented is not worse
None of this suggests fragrance is a defect. Scent is a large part of whether people enjoy using a product, and a product you enjoy is one you keep using. The muscle rub's peppermint and eucalyptus are the reason it exists.
The point is narrower: if fragrance is something you need to avoid, only an explicit claim will do.