Product comparison
Berry vs Lavender Amplified Glow Haircare
Amplified Glow sells its copper peptide shampoo and conditioner in a berry version and a lavender version. It would be reasonable to assume these are the same formula with different fragrance. On the brand's own published information, they are not.
Every value below comes from Amplified Glow’s own product pages.
| Attribute | Berry line | Lavender line |
|---|---|---|
| ScentThe most immediately obvious difference, and a genuine personal preference. | BerryVerified | LavenderVerified |
| Disclosed GHK-Cu concentrationThe only numeric formulation fact published for both lines. | 0.1%Brand disclosed | 0.15%Brand disclosed |
| Shampoo priceWhat you pay for the cleansing step. | $32.00 (from $37.00)Verified | $28.00 (from $32.00)Verified |
| Conditioner priceWhat you pay for the conditioning step. | $32.00 (from $37.00)Verified | $28.00 (from $32.00)Verified |
| Shampoo net contentsDrives the per-millilitre calculation. | 473 mL (16 fl oz)Verified | 473 mL (16 fl oz) — see noteNot verified |
| Conditioner net contentsDrives the per-millilitre calculation. | 473 mL (16 fl oz)Verified | 500 mL (16.9 fl oz)Verified |
| Shampoo price per 100 mLCompares cost fairly between two products of the same format. | $6.77Editorially inferred | $5.92Editorially inferred |
| Conditioner price per 100 mLCompares cost fairly between two products of the same format. | $6.77Editorially inferred | $5.60Editorially inferred |
| Sulfate-free wordingA formula-level claim and an ingredient-class claim are different statements. | "Sulfate Free"Brand disclosed | "Sulfate-Free Surfactants"Brand disclosed |
| Other free-from claimsTells you what is absent, not what is present. | Paraben free, dye free, silicone free, cruelty freeBrand disclosed | Paraben free (conditioner only)Brand disclosed |
| Shampoo disclosed ingredientsShows how much each product tells you about its formula. | GHK-Cu, sodium hyaluronate, sea kelp extract, rosemary extractBrand disclosed | GHK-Cu, keratin, niacinamide, creatine, sodium hyaluronate, royal jelly extract, lavender extractBrand disclosed |
| Conditioner disclosed ingredientsShows how much each product tells you about its formula. | GHK-Cu, keratin, niacinamide, panthenol, sodium hyaluronate, rosemary extract, green tea extractBrand disclosed | GHK-Cu, keratin, niacinamide, panthenol, squalane, creatine, sodium hyaluronate, aloe vera, lavender extractBrand disclosed |
| Animal-derived ingredients disclosedRelevant to anyone avoiding them. | None disclosedBrand disclosed | Royal jelly extract (shampoo)Brand disclosed |
| Bundle priceWhat the pair costs bought together. | $58.00 (from $74.00)Verified | $52.00 (from $64.00)Verified |
| Full INCI publishedDetermines whether you can screen ingredients before buying. | Not disclosedNot verified | Not disclosedNot verified |
Choose Berry line when
- You prefer a berry scent.
- You want an unqualified sulfate-free claim rather than a claim about the surfactant system.
- Silicone-free and dye-free matter to you and you want them stated explicitly.
- You are avoiding bee-derived ingredients — the lavender shampoo discloses royal jelly extract.
Consider Lavender line when
- You prefer a lavender scent.
- You are choosing on disclosed peptide concentration — 0.15% against 0.1%.
- You want the lower price; every lavender product costs $4.00 less than its berry counterpart.
- You want squalane, creatine or a longer disclosed ingredient list.
The lavender line discloses more and costs less
That is an unusual combination and it is the central finding of this comparison. On four separate published attributes — peptide concentration, price, number of named ingredients, and conditioner volume — the lavender line comes out ahead or equal.
Amplified Glow's own FAQ describes the lavender shampoo as "a more advanced strengthening and scalp-supporting formula". We can report that the brand says this. We cannot confirm it, because no comparative testing is published for either line.
Where the berry line is clearer
The berry line's free-from claims are unqualified: sulfate free, paraben free, dye free, silicone free, cruelty free. The lavender line claims sulfate-free surfactants and, for the conditioner, paraben free.
"Sulfate free" and "made with sulfate-free surfactants" aren’t the same statement. The first is about the whole formula; the second is about one group of ingredients within it. So if you specifically need a sulfate-free product, the berry line is the one that says so directly.
Scent is a real reason to choose, and it is your reason
Nothing above tells you which scent you will prefer, and there is no version of this comparison where specification differences should override that. A shampoo you dislike the smell of is a shampoo you will not finish. Fragrance-free versus scented products covers the wider question of what a fragrance claim does and does not tell you.
Where to buy
Frequently asked questions
Is the lavender line just the berry line with a different scent?
No. On Amplified Glow's published information the two lines disclose different peptide concentrations and different supporting ingredients, and they are priced differently.
Which line has more copper peptide?
The lavender line, at a disclosed 0.15% against 0.1%.
Which is cheaper?
The lavender line, by $4.00 on every comparable product and $6.00 on the bundle.
Is either line vegan?
Amplified Glow makes no vegan claim for either. The lavender shampoo discloses royal jelly extract, which is bee-derived. Both conditioners disclose keratin without specifying its source.
Amplified Glow Editorial Team
Product research and editorial standards
This team works for Amplified Glow, the company that makes and sells the products reviewed here. Editorial pay isn’t tied to sales, review sentiment, or customer ratings — so when a product is thinly documented or has a drawback, the review says so.
Related ingredients
GHK-Cu
GHK-Cu is a small peptide complexed with copper. In cosmetics it appears under the INCI name Copper Tripeptide-1 and is used as a conditioning ingredient. It is the ingredient every Amplified Glow copper peptide product is built around, and the only one for which the brand publishes concentrations — between 0.1% and 0.15% depending on the product.
Read the ingredient page →Structural protein, or a hydrolysed fraction of oneKeratin
"Keratin" on a label isn’t a single ingredient. Several versions exist — hydrolyzed keratin, keratin amino acids, and others — differing in source and size. Amplified Glow names keratin in four haircare products without saying which form or source, so the exact ingredient isn’t confirmed.
Read the ingredient page →Saturated hydrocarbon; emollientSqualane
Squalane is a saturated hydrocarbon used in cosmetics as an emollient — an ingredient that softens and smooths, and helps limit water loss. It is not the same as squalene, which is the unsaturated compound it is made from. Amplified Glow discloses squalane in one product, the lavender conditioner.
Read the ingredient page →Vitamin B3 amideNiacinamide
Niacinamide is the amide form of vitamin B3, used widely in cosmetics as a conditioning and smoothing ingredient. Amplified Glow discloses it in four products — one face cream and three haircare items — and publishes no concentration for any of them.
Read the ingredient page →Related guides
Shampoo and conditioner order
Shampoo first, conditioner second. Shampoo cleanses the scalp and lifts buildup; conditioner is applied to mid-lengths and ends afterwards and left for a couple of minutes before rinsing. The order matters because the two products do opposite things — cleansing removes, conditioning deposits — and doing them the other way round removes what you just deposited.
Read the guide →GuideFragrance-free vs scented products
Fragrance free means no fragrance ingredients were added. Unscented is a different claim and can include masking fragrance. A product that says nothing about fragrance has told you nothing — it is not a fragrance-free claim. If you need to avoid fragrance, you need a product that states it, and you often need allergen information that most brands do not publish.
Read the guide →